The issue of wine labels is a tricky business. I have already been doing the experiment for a while and I have noticed that in addition to the inevitable subjectivity, factor consumer country of origin is an important point to consider. In other words, as far as I, a lifelong Spanish, think a label looks elegant, modern and evocative (sweets) to me belonging to a wine for which I would pleasantly pay a good sum, a person from another country can apparently consider it a true reflection of the table wine made sticker and vice versa.
If we choose a wine letting us be guided by its label we consider all this, but of course, the evidence is the evidence, and at the time of the tasting unanimously can reign beyond that first shocking or creepy impression.
Some of the labels that have lately attracted my attention belong to wines from Mallorca. 12 Volts, 4 kilos or Gallinas & Foques are some of the designs that make me feel an impulse to buy and taste the wine that is enclosed in such packaging.
At the opposite pole are the minimal wines Habla, which also made me succumb to temptation but this time for the opposite. The simplicity of their staging, their dark glass bottle and the black and white contrast managed that trying to suppress my curiosity was a losing battle (thank goodness, because now they are among my favorites).
I have noticed that wines from Yecla, Jumilla and Aragon are being launched to innovation as far as labels are concerned. Stunning designs that get your attention with a promise: that the content is as good as different and original label you see first.
Lately it seems that we run away from the gold, the too rococo types and the image of a classic wine too. But what would happen to Marqués de Riscal or Vega Sicilia, for instance, if they changed the label? Would they still be the same? Or what you think your future in-laws would think of you if they see the bottle of wine you bring to the lunch with them and they discover that the name of it is for example ?Con un par? -for my guts- (Albariño) or “Cojón de gato”, -cat testicle-, (Somontano)?
Tignanello Toscana 2009