Tag: budweiser

The 10 most watched online drinks ads

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An investigation by the Rebel video company unveiled results according to which the online advertising  videos of the beer brands Budweiser, Heineken, Carlsberg Beer and vodka Neft represent 97% of visited drinks video ads on the internet, yet they represent only 1% of the total existing drink ads available in the network.

Through time beer brands have been the leaders of the drink brand who were making video advertising. If you haven’t seen them, we recommend you to watch the commercials:

  •  Bud Light Swear Jar: Launched six years ago and viewed 5.8 million times it is the best proof that rest and interaction of a the working group provide better results.
  • The Candidate – Heineken: It is an ad that anyone who has attended a job interview will feel close to. It is very fun.

  • Men with Talent – Heineken: Another Heineken ad will steal you a laugh in just 42 seconds, men gathered to enjoy a program of Heineken ‘male with talent’ show.

  • Wassup – Budweiser: Other commercial with interesting content has received 5.5 million visits, for the typical call a group of friends make from home to know that others are doing and have a laugh, with a beer in hand and the game on TV.

  • Standing up for a friend: An emergency call tests your best friend; your loyalty is celebrated with a beer. Has been viewed 8.2 million times.

  • Heineken – A dressing for men: This is the male version of the most precious place to women: her dressing, and has been viewed 14 million times.

  • Neft Vodka: It’s a controversial music video in which the Neft vodka makes appearance and has been viewed 14 million times. Start small pace, but ends up becoming a wild video:

  • That Deserves a Carlsberg: A promotional video in which several couples are tested. They have to enter in a cinema in which there are only two seats and the rest is occupied by huge men, viewed 19 million times.

  • 9/11 Budweiser: It’s a tribute the the victims of the events of September 9/11. Transmitted only once in the superbowl, it has been viewed 9 million times on the Internet
  • The Budweiser Clydesdales: Transmits emotional energy through music and the image of a man and his horse, has been viewed 15 million times.

Those last 3 month these ads received many visits, either for the summer and need of refreshing options or simply for the brilliant mind of their creators. Another news is the distribution of video on social networks, it has started to fall at the hands of Diageo and SAB Miller and the small number of wine brands that have started to catapult their sales using video advertising through Internet.

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Budweiser

 

 

 TAGS:HeinekenHeineken

Heineken

Beer made in USA

 TAGS:In 1920 Prohibition was declared and it lasted 13 years, leaving only half the breweries willing to invest in their operations and development. It was not until 1980 when new ales appeared in the market. These kind of beer was not seen in the country since before alcohol prohibition time and it helped create high quality artisan micro breweries, which nowadays are the most successful in the market. Currently most of the beer market is led by Anheuser Busch InBev and MillerCoors.

Brand Index You Gov made a survey about annual beer and the level of responsiveness in the United States, and these are the most popular beers there:
    10 – Coors Light: This mark ranked ninth among the 10 top rated beers in the United States, it is one of the best-selling beers in 2012 in this country.
    9 – Yuenling: Yuenling & Son was founded in 1829, it is the oldest brewery in the U.S., producing 2.5 million barrels per year of lager.
    8 – Stella Artois: Launched in the year 1998 is one of the favorite brands of Anheuser Bush Inbev. This Belgian beer is preferred in more than 80 countries
    7 – Guinness: it got the No. 6 in 2012 but now it is far behind, this Irish beer sold 167 million each year and is manufactured in 60 countries worldwide.
    6 – Heineken: The position held last year by Guinness is taken by this Dutch lager brand, which has grown positively in advertising and sales within the United States.
    5 – Corona: It is the best-selling imported beer in the U.S., recently the Department of Justice United States opposed the union of AB-Inbev and Mexican brewery produces Corona, arguing that effected the merger would control 46 % of beer sales in the country.
    4 – Bud Light: This beer brand is the most sold in the United States with a record of 269 million cases in 2012, but on the year 2013 it has dropped in the ranking.
    3 – Dos Equis: This brand was acquired by Heineken in 2010 and it is one of the best advertised brands and so it has managed to steal the Bud Light made this year.
    2 – Budweiser: A major beer brand positioned in the second place in 2012. It is part of AB-InBev and was sued for allegedly diluting their beer, to which the control group responded with jokes and reassured consumers.
    1 – Samuel Adams: This beer is owned by the Boston Beer Company, established in 1984 with a homemade recipe and named Samuel Adams Boston Lager, it has reached the top spot  and is the largest American brewer.

Want to try a beer made in America? Today we recommend two:

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Judas

 

 

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Guinness Draught

Social media beverages

 TAGS:New forms of marketing also make their way between among wine, beer and spirits producers, who do not get in the past and bet on social networks as a means of dissemination Who does not have a Facebook profile nowadays? Well, I do not, but that is the rhetorical question that had raised in many businessmen minds while they stay behind their stills and vats, concluding that if it’s free and multitudinous, it cannot be left out.

The truth is that the more traditional marketing techniques seems to be running outdated by the new trends, which are oriented in a more friendly way, complete opposite than the aggressive trading styles of the past, that only give the laughter nowadays. Today nobody will buy a wine just because they have seen a commercial posted on the highway or because it is offered by a bimbo on television (okay, okay, yes the latter argument can convince a large number of potential customers, …about half of the population).

Anyway, now you can be part of the circle of Facebook friends of Coors, Carlsberg or the Smirnoff vodka; you can also witness how the number of people who watch the fun Heineken videos that every so often their advertising ideologues responsible upload on YouTube, or follow the tweets from Jack Daniel’s (you must admit that you would like to know what’s on these guys, especially on a Friday or Saturday night!).

It seems that breweries are the most modern companies, at least marketing related. You just have to take a look on the endless lists of followers of Brewdog or Budweiser. However, we can also speak of social media experts in the lists of Jim Beam and Bacardi.

But what about the wine? Weren’t you just wondering about it? Well, they have also joined this trend. Most Spanish wineries from Rioja, Ribera del Duero, Extremadura, Cariñena, Penedes, etc … are on Facebook, but some, like the original Bodega Rosalia de Castro, where the delicious and modern Paco & Lola Albariño comes from, also have blog … this really is a new era.

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Paco & Lola

 

 

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Blanc Pescador

Heineken vs Budweiser: best tv beer ads

Are you a night owl? Are you an athlete? Are you traditional? Are you going for the exotic? Are you going to play it safe? Do you like risk? Sometimes you have to choose, also regarding beer. The best beer to see a good game, especially with friends, is Budweiser. However, for a night when you know where you begin but not where you’ll end up at, in whichthe unexpected is the only general trend, then Heineken is your beer.

Through their original advertising campaigns these two beer brands set themselves apart from the typical ads and really get our attention. As much as a bottle of any of these beers just opened, spilling its contents into a glass topped with foam will get it.

Heineken pushes us to open our minds, forgetting the limits and living the crazy way of life. Under the slogan “Open your world” they advertise the beer in a commercial which has adistinct Tarantino inspiration.

The Chinese New Year, the world of magic and Heineken version of the movie Pulp Fiction are the elements selected to form the brand advertising slogan, seen on TV and online. Best of all is its soundtrack “Jan Pehchan Ho” (roughly translated it means: we should get to know each other) by Mohammed Rafi who puts the beat in this delirious sequence of night scenes that define the newest of Heineken. Same song was also chosen for the film Ghost World original sound track.

Budweiser is committed to a very different concept. The friendship, the values that surround it and the different nights where three friends meet with other pals are the central theme ofan ad that seeks to highlight the small pleasures of life, always better in good company and with a good beer

Which ad do you prefer? And, more importantly, which beer do you prefer?

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Heineken

 

 TAGS:BudweiserBudweiser

Budweiser

Budweiser, best comercials

Budweiser is the brand of beer per excellence. Actual, young, dynamic …

But if anything that distinguishes this brand is their creativity when submitting their image. Today we shaw you some of the advertisements of this brand have been most successful worldwide. Hope you like:

Most of their ads talk about friendship, of the good times and what is shared over a beer. But there is always a time for humor:

No doubt, the most successful advert in the history of Budweiser is this one:

Because a Budweiser is synonymous of friendship, sharing good times. And to share those moments any resource is necessary, even it may not seem so at first …

Would you care for a Budweiser?