Tag: carlsberg

The 10 most watched online drinks ads

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An investigation by the Rebel video company unveiled results according to which the online advertising  videos of the beer brands Budweiser, Heineken, Carlsberg Beer and vodka Neft represent 97% of visited drinks video ads on the internet, yet they represent only 1% of the total existing drink ads available in the network.

Through time beer brands have been the leaders of the drink brand who were making video advertising. If you haven’t seen them, we recommend you to watch the commercials:

  •  Bud Light Swear Jar: Launched six years ago and viewed 5.8 million times it is the best proof that rest and interaction of a the working group provide better results.
  • The Candidate – Heineken: It is an ad that anyone who has attended a job interview will feel close to. It is very fun.

  • Men with Talent – Heineken: Another Heineken ad will steal you a laugh in just 42 seconds, men gathered to enjoy a program of Heineken ‘male with talent’ show.

  • Wassup – Budweiser: Other commercial with interesting content has received 5.5 million visits, for the typical call a group of friends make from home to know that others are doing and have a laugh, with a beer in hand and the game on TV.

  • Standing up for a friend: An emergency call tests your best friend; your loyalty is celebrated with a beer. Has been viewed 8.2 million times.

  • Heineken – A dressing for men: This is the male version of the most precious place to women: her dressing, and has been viewed 14 million times.

  • Neft Vodka: It’s a controversial music video in which the Neft vodka makes appearance and has been viewed 14 million times. Start small pace, but ends up becoming a wild video:

  • That Deserves a Carlsberg: A promotional video in which several couples are tested. They have to enter in a cinema in which there are only two seats and the rest is occupied by huge men, viewed 19 million times.

  • 9/11 Budweiser: It’s a tribute the the victims of the events of September 9/11. Transmitted only once in the superbowl, it has been viewed 9 million times on the Internet
  • The Budweiser Clydesdales: Transmits emotional energy through music and the image of a man and his horse, has been viewed 15 million times.

Those last 3 month these ads received many visits, either for the summer and need of refreshing options or simply for the brilliant mind of their creators. Another news is the distribution of video on social networks, it has started to fall at the hands of Diageo and SAB Miller and the small number of wine brands that have started to catapult their sales using video advertising through Internet.

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Budweiser

 

 

 TAGS:HeinekenHeineken

Heineken

Social media beverages

 TAGS:New forms of marketing also make their way between among wine, beer and spirits producers, who do not get in the past and bet on social networks as a means of dissemination Who does not have a Facebook profile nowadays? Well, I do not, but that is the rhetorical question that had raised in many businessmen minds while they stay behind their stills and vats, concluding that if it’s free and multitudinous, it cannot be left out.

The truth is that the more traditional marketing techniques seems to be running outdated by the new trends, which are oriented in a more friendly way, complete opposite than the aggressive trading styles of the past, that only give the laughter nowadays. Today nobody will buy a wine just because they have seen a commercial posted on the highway or because it is offered by a bimbo on television (okay, okay, yes the latter argument can convince a large number of potential customers, …about half of the population).

Anyway, now you can be part of the circle of Facebook friends of Coors, Carlsberg or the Smirnoff vodka; you can also witness how the number of people who watch the fun Heineken videos that every so often their advertising ideologues responsible upload on YouTube, or follow the tweets from Jack Daniel’s (you must admit that you would like to know what’s on these guys, especially on a Friday or Saturday night!).

It seems that breweries are the most modern companies, at least marketing related. You just have to take a look on the endless lists of followers of Brewdog or Budweiser. However, we can also speak of social media experts in the lists of Jim Beam and Bacardi.

But what about the wine? Weren’t you just wondering about it? Well, they have also joined this trend. Most Spanish wineries from Rioja, Ribera del Duero, Extremadura, Cariñena, Penedes, etc … are on Facebook, but some, like the original Bodega Rosalia de Castro, where the delicious and modern Paco & Lola Albariño comes from, also have blog … this really is a new era.

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Paco & Lola

 

 

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Blanc Pescador