Movement Wine DO, an initiative promoted by the Spanish Conference of Regulatory Councils Vitivinícolas (CECRV), it aims to bring the values of wine with Appellation to young people. A survey conducted through social networks, with a participation of 1000 people, show us which are the preferences as well as the trends concerning wine culture among young people. The main conclusions were as follows:
1. Quality above all
The most important thing to consider for young people today is the quality of what they consume. So said 93% of the respondents, while the second most important factor, according to 74% of the participants, is that wine has Appellation. The price comes in third place and the brand is only an important factor for 16% of the participants.
As mentioned in the previous point, this is a fundamental (47%) feature that young people take into account when choosing a wine. Another 49% said they always have this in mind when consuming wine.
3. Red is the preferred choice
Being the king of kings among wines, red wine is the preferred choice for contemporary consumers. Although they drink the other types, “red” is leading in the race preferences, followed by white, sparkling, pink and others like fine, liqueur or sweets.
4. Drink to enjoy time with loved ones
The main reason why wine drinking among young people is to enjoy it with friends, 74%, and with a partner by 71%. There is no doubt that the best moments are enjoyed more and better with a good glass of wine.
Château Charmail 2010
Château Caronne Sainte-Gemme 2010