Sparkling, Penedes, ecological. With these three words we say it all. This is a statement of intent and the starting gun for Penedes wine lovers who from now can enjoy the Designation sparkling with the guarantee of a 100% ecological composition and development.
Continuous improvement is the aim of this DO that pursues excellence and does not accept wines that are below the sublime. Realizing the importance of sustainability, the demand for organic products and the strengths of some of its competitors, Penedes has decided to distance itself and be the first DO in the world offering only 100% organic product throughout its range of sparkling.
The investment, work, adaptation, dedication, efforts are focused on consumer satisfaction, as of now they will have one more reason to choose Penedes. Perhaps those who are not so fond of the sparkling now will feel like for tasting it with these new proposals.
The 100% organic sparkling Penedes will become the perfect ingredient for eco-trendy pairings based on local products: all organic foods. The environment will remain nearly intact and diners will be extra happy.
This initiative will also open the door to more progressive wine. Curious and wine geeks from everywhere will be interested in these new products, new processes and they will want to know the main differences between the old procedures with the methods above. They will like to know if the taste has changed, if the alcohol content is still the same, etc.
To me, besides all that, as well as having the chance to visit some of these wineries, I wonder if they have thought about exporting this initiative to other wines. Everything could be eco and then we will have: the green pink, the green white and perhaps also the green red.
Until the day when all Penedes Wine production is 100% organic comes we will still have to wait. It would be a good idea for other DO beginning on it or imitate this example which, in addition to a brilliant marketing strategy, reflects a very respectful attitude to natural resources and to the people who consume their wines.
So, take here my congratulations and good luck in this new journey. And for those who have been disappointed to celebrate propose to provide these two wines:
Don Montfer Brut Nature Reserva Clos 2009
Roger Marsal Brut Nature Rosé Orgánico 2011