Tag: launching

Uvinum USA is online!

And TechCrunch talks about us: Social wine site Uvinum uncorks in the US

Just last week, Uvinum a Spanish grown social wine recommendation portal took their first step into the English speaking market with the launch of the UK version.

Today Uvinum uncorks in the US, in a further effort to reach into mature ecommerce markets as part of their very quick, international expansion…

We’re very happy to be sharing our passion for wine “across the pond”. Are you in?

Uvinum.co.uk, the international social wine recommendations website

We just launched Uvinum.co.uk on March the 1st. It is our first international expansion since the launch of Uvinum Spain (www.uvinum.es) last December 15th. As we have posted before, Uvinum’s purpose is to democratize wine knowledge worldwide. Thanks to users wine reviews and experts recommendations, Uvinum helps every wine lover find the most relevant wine to their consumer profile, using a language that anyone can understand and at the best price, purchasing in the major online wine merchants.
In this goal of making wine sector  accessible to all, Uvinum wants to give complete information and costumers reviews for each wine, personalized recommendations and the option to purchase wine comparing prices in the best online stores.
Uvinum relies on several attributes:
1. Becoming the major online reference in terms of wine catalogue offering recommendations and reviews of users and experts.
2. Allowing users to compare and access to the best prices through agreements with leading online wine stores.
3. Our own exclusive Behavioral Targetting Technology. Recommending wines thanks to Uvinum’s platform that learn from user behavior and actions in Uvinum to offer the best wines according to their consumer profile.

Our young start-up based in Barcelona was launched to become an international project and after Uvinum UK and Spain, we expect to enter  new markets like the United States (www.uvinum.com). The focus of our company is global, but Uvinum will act locally in each market adapting its strategy and activities to the market and consumer profile of each country.

The fact is that the English wine market has become extremely attractive. Over 14 million consumers in 2008 who drink wine, and is expected to grow by 20% in the coming years. The consumer’s profile mainly oriented to the discovery of new wines and trends from all over the world, who need customized recommendations they trust to find the wine that best fit their needs. A market also highly relevant to cellars from all over the world who want to export their wines to the UK and promote their brand and products in this market, being Uvinum an ideal plaform to generate brand awareness. All of this has  convinced us to enter  this market with the goal of leading the social wine recommendations market in the coming years.
We are waiting you in Uvinum.co.uk to share your passion for wine!.

Are you ready for Uvinum UK?

We launched Uvinum.es (our Spanish site) on 15th December 2009. We started in Spain for several reasons, but mainly because all 3 co-founders live in Spain and know the wine sector perfectly. After 70 days on-line, the results have been awesome. We have steadily improved the quality of our services and of our platform and we have put our partners’ wine catalogues on-line: (Decantalo, Millesima, Companyia d’Alella, Aporvino and Fansdelvino).
Apart from this, we have been talking with wineries and users, trying to see what we can do to improve and change, so that Uvinum becomes better and better with each passing day. Naturally, we need more time to reach our goals with regards to services, but our feeling is that our wine-lovers are trusting us.
Thank you for having confidence in us and in our project and for helping us to improve it!

We have also got good impact thanks to the Media , being on TV , blogs and some wine medias. And the power of offline Media is still impressive , reaching our major day after our presence during 30 seconds  in TV3 (Catalonia official TV ).

But , in In Internet you can wait. You have to go straight, and grow everyday if you want to be alive. We know that we have to enter in major markets and evidently UK is a huge wine market. And for many reasons:

  • impressive wine consuming (growing every year)
  • a great  internet culture in the country
  • costumers interested in discovering new wines. That’s amazing and Uvinum loves this. Uk is a great country , always looking to se enew trends, new sensations.
  • a country in which you can discover a wine from australia, new zealand, france or argentina and buy it easily. That’s not the case in other countries.

The fact is that the 2 Albert’s and I are working to be able to launch Uvinum.co.uk in the  next days. Be ready, Uvinum is coming!