Don’t worry, we’re not saying that the good Matthew has left his career for whiskey. On the contrary, he has left the cameras for a moment to dedicate himself to directing. However, not in the conventional way as many actors do. Something very different: he has debuted as a director of commercials for the original company of Kentucky, in the USA. Wild Turkey Bourbon.
This collaboration was announced in August of this year, and originally McConaughey was first contacted by the sister company of Wild Turkey, Campari, to hire him as the face of the company. However, Matthew had other plans, as he offered to work with them but as a writer, director and star of the campaign.
“I wanted to take the whole project with my own hands,” McConaughey said at a press conference with Jimmy Russell and Eddie Russell, the father and son of the Wild Turkey team. “I would like to be responsible and an important part of the campaign and not just the face of it.”
Unveiled in September at the Wythe Hotel in Brooklyn, New York, a mini-documentary of just 6 minutes was shown where the actor can be seen walking through the distillery tasting whiskey accompanied by the Russells. A shorter, 30-second ad, where you can watch The Hot 8 Brass Band in New Orleans, was launched nationwide in the United States as part of the global campaign.
That will be the first part of 3 more films that Matthew wants to do — as if it was a story divided into three acts. The actor will also be appearing in printed ads. The decision to bring McConaughey to the company and release him as the lead creative for the campaign was taken under the premise of reaching a younger audience, and although the actor admits that he does not have a strong record with whiskey, he says that he enjoys it a lot, as well as red wine.
Wild Turkey 101: a bourbon with origins in United States with an alcohol strength of 50.5%. Uvinum users give this Wild Turkey 101 4,7 of 5 points.
Wild Turkey 81: a whisky produced by Nichols Distilling Company with origins in United States with an alcohol content of 40.5%.