Tag: wine fashion

New tendencies in wine designs

Boarding pass shirazFrom time to time we like to review the new trends in designs of wine, and now that the 2011 vintage is going on, is a good time to take a look at fashion in this important packaging, trying to figure out how will we get surprised this year.

Wineries are generally not very innovative in this matter although there are exceptions, but if we go abroad we see wine labels and designs that surprise us every day, both label and bottles.

Neil Ashmead GTSTo start your visit today you have to get comfortable, fasten your sit belt and put your seat straight … to taste the Boarding pass shiraz, a wine whose label is inspired by the boarding passes of aircrafts. At the back label you can see the instructions of use of wine, and the capsule is the sticker which identifies suitcases. Curious, isn’t it? Well, come on, we start the journey!!

The labels we will show you have a common motive. They are all related to transportation. As with our next wine, Neil Ashmead GTS (“Grand Tourer Shiraz”), a wine created as a tribute to the passion of cars and Neil Ashmead wines. This is an Australian wine with a label that looks like the cover of a car game from the Playstation  and has as its main curiosity the cap, as shown in the picture, it seems like a shifter.

Mini garaje winesBut the journey is over and it’s time to return the car to the garage and check out the: filters, water … and oil. Have you ever heard about garage wines? The wines are handcrafted in small productions, based on the quality love and care a wine of great quality. What we could not think is that the concept of garage wine would be taken to its ultimate consequences, as we can see in the next bottle.

The packaging is designed to simulate a car oil can, but we can assure you that what’s inside is just wine … or not?

In case you do not trust, we will make 2 suggestions today; we assure you that there will be wine inside the bottles, and quality one!

 TAGS:Aalto Ps 2006Aalto Ps 2006

Aalto Wineries has achieved a place among the top wineries in Spain with wines like this.

Buy Aalto Ps 2006 58,55

 

 TAGS:Habla del Silencio 2010Habla del Silencio 2010

Another new winery which has made a way into the Spanish scene a few years, based on producing great wines like Habla del silencio.

 TAGS:Buy Habla del Silencio 2010 8,73

Wines are fashionably dressed

Dame VidaThe design is a fundamental part of the success of a product. Until recently the world of wine stood apart because it was thought that the prestige of a company was grounded in years and years of work, but it is also true that those who want to enjoy a wine may not know the history of every winery in the world.

In 2 words: label sells. It catches your eye. And if behind the label there’s a good wine, it will sell.

That is the thought that many wineries around the world who have modernize their labels fallow, new or younger products and more commercial or aggressive. We present some examples:

In first place we have the Dame Vida 2009, which appears in the image on the right. It is a new winery in Rueda presents the wine like something waiting to come alive in the glass.

 

If we go to France we have the Armand de Brigniac winery, which produces some of the best rated Champagnes in the world. And they enhance the feeling by presenting them as aces.

Armand de Brigniac

Another type of design is “Julian Madrid Reserva 2005”, That Rioja wine has a very personal image. So personal, that the grape on the label is, in fact, the fingerprint of the self Julian Madrid:

Julián Madrid Reserva

The last is the 2007 Petite Syrah Dessert Wine, from Francis Ford Coppola’s wineries, owned by film director. It’s a dessert wine, with 17.5 degrees, and where the letters fall apart.

Coppola Wines

What do you think of the labels? Do you think they can help to sell the wine better? is it just marketing? What is your favorite label?