Tag: wine-in-a-glass

The Arrival of Wine-in-a-glass

Wine-in-a-glass

The introduction at Marks & Spencer of Le Froglet’s Wine-in-a-glass, an individual serving of either Chardonnay, Rosé, or Shiraz in a covered plastic glass has spurred a great deal of online discussion. Part of the story is the owner of the idea, Mr. James Nash, had his vision unkindly shot down by the BBC’s Dragon’s Den panel, who have been evidentially been proven wrong as Marks & Spencer reportedly cannot keep the glasses in stock.

However, some commenters have decried the environmental impact of the single use glasses, which is valid, but why should wine not be permitted in single use containers when so many other beverages are? (Target in the US offers more environmentally friendly single use wine tetrapacks, kind of like grown up juice boxes, but that concept hasn’t taken off yet.) And some seem offended by the very idea, that it’s déclassé and  “unromantic”.

Wine has survived the introduction of wine cooler and white zinfandel, so I doubt it will suffer at the hand of a plastic glass. If anything, it’s one more way for wine lovers to enjoy the product– and what’s wrong with that?