- 19, Avenue Michelet
- Saint-Ouen (ZIP Code 93400)
- Paris, Île-de-France
- (+33) 149 454 903
- (+33) 149 454 800
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The Bacardi Limited story is a peculiar one. Indeed, when Facundo Bacardí Massó left the little town of Sitges, Catalonia, at the beginning of the 19th century, little did he know that he would end up creating one of the largest spirits company in the world.
He emigrated to Cuba, where rum was a widespread drink with little prestige. With his brother, he founded a distillery in Santiago de Cuba and designed a novel rum-making process. Bacardi's rum was more ñellow and clear than what could be found on the market and he quickly became popular. Throughout the generations, the company stayed in the family and by the beginning of the 20th century it had slowly evolved into a truly international brand.
Before the turn of the millennium, Bacardi decided to diversify its offer. For instance, it merged with Martini & Rossi and acquired Dewar's, Bombay Sapphire and many other famous brands.
The idea to use a bat as a logo came from Doña Amalia Bacardi who saw a bat flying out of the original distillery. In Cuba, those animals were seen as a good omen of success, luck and health. This is how the black bat appeared on the now famous label.
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