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The Smirnoff Company

The Smirnoff Company

Address:
Lakeside Drive, Park Royal
City:
London (ZIP Code NW10 7HQ)
Location:
London
Country:
United Kingdom
Phone:
+44 20 8978 6000
Web:
http://www.diageo.com

Presentation

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand was founded in Moscow when Pyotr Arsenievich Smirnov (1831–1898) began with a vodka distillery.

Nowadays the Smirnoff products are distributed in 130 countries while its production is carried out in several countries including India, Ireland, Italy, the United Kingdom and the United States.

Smirnoff products include vodka, flavoured vodka, and malt beverages.

In a 2005 New York Times blind tasting of 21 world-class vodkas, Smirnoff won as the "hands-down favourite".

In March 2006, Diageo North America claimed that Smirnoff vodka was the best-selling distilled spirit brand in the world.

In 2010, Smirnoff introduced the wide range of cocktails as kaffir lime, the Grand Cosmopilitan with cranberry juice, Tuscan Lemonade and Savannah Tea etc. The latest addition is the Smirnoff Sours vodkas, introduced in 2014. Lately they brought the flavours Fruit Punch, Watermelon and Green Apple on the market.

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